South Korea’s most popular social network is-wait for it-Facebook, according to December 2015 research.
Among social network users in South Korea surveyed by DMC Media ages 19 to 59, nearly six in 10 said they used Facebook more frequently than any other platform.
|▲ Social Network Used Most Frequently by Social Network Users in South Korea, Dec 2015 (% of respondents)|
Locally based KakaoStory came in a distant second, followed by Facebook-owned Instagram. Just 2.4% of social network users said they used Twitter more frequently than any other social site.
October 2015 research by the Korea Internet & Security Agency (KISA) and Ministry of Science, ICT and Future Planning (MSIP) found that profile-based services (like Facebook’s) was by far the main type of social media platform used in the country.
|▲ Types of Social Media Platforms Accessed by Social Media Users in South Korea, Oct 2015 (% of respondents)|
eMarketer estimates that 26.7 people in South Korea used social networks like Facebook at least monthly last year, a figure that will rise 4.6% in 2016 to 27.9 million. That adds up to nearly two-thirds of internet users in the country, and 56.8% of the total population.
Just over half of social network users in South Korea use Facebook-or an estimated 14.0 million people this year. That’s notably ahead of Twitter’s user base in the country, which eMarketer puts at 5.2 million this year.