Digital accounts for just 14% of ad spending in Hong Kong, according to Q3 data from advertising research firm admanGo.
Most of the digital advertising going on in the Special Administrative Region is desktop- or laptop-based; just 4% of total spending went toward mobile devices.
TV was the largest single medium reported on by admanGo, with 30% of the pie, but newspapers in aggregate also amounted to 30% of total media ad spending. With magazines taking another 9%, that adds up to 39% of ad spending still going toward print media.
To compare, eMarketer estimates that in China?excluding Hong Kong?digital already accounts for 43.7% of outlays, including 23.7% of total media ad spending going toward mobile placements. Print, meanwhile, grabs just 9.0% of the total. TV’s share is similar, at 29.3% this year.
According to ZenithOptimedia, total media ad spending in Hong Kong will rise by 6.2% this year, with faster growth seen in digital channels.
