Games are tops in the mobile app scene in South Korea, according to data from Nielsen KoreanClick. March 2015 research found that more than one-fifth of total mobile app time in the country was spent with games.
Multimedia and communication apps were not far behind, and the three categories together accounted for more than 60% of all mobile app time in South Korea.
In Q1 2015, according to App Annie, the No. 1 social or communication app in South Korea in terms of time spent was Kakao Talk, followed by Facebook and Daum.
Earlier research, conducted in 2014 by the Korea Information Society Development Institute (KISDI), found communication apps were the most widely used category, in a breakdown that only included communication, news, games and entertainment. Among both men and women, communication came out on top. When respondents were broken down by age, however, those ages 6 to 18 spent more time with games. Communication won out among all other age groups.
