Towards improving market visualisation, Panasonic Asia Pacific and its group companies (Panasonic) opened four showrooms in Myanmar, Indonesia and Cambodia in the first half of 2015. The three showrooms in Yangon and Mandalay, Myanmar; and Phnom Penh, Cambodia; which showcase the company’s full array of Business-to-Consumer (B2C) products and Business-to-Business (B2B) solutions, are integrated with service centres. Panasonic Business Showroom in Jakarta, Indonesia, is a dedicated B2B showroom targeted at government and business partners.
As fast-growing countries with sizeable young populations and untapped opportunities, Myanmar; Indonesia; and Cambodia are key markets for Panasonic in the Asia Pacific region. Panasonic aims to create a better life and a better world by enhancing quality of living through innovative electronics that cater to different lifestyle needs. These include home and cooking appliances, beauty and grooming products, televisions, audio-visual products and cameras.
The company also strives to boost local business development and support growing infrastructure by marrying technology and products into comprehensive solutions tailored to meet unique market requirements in both residential and commercial sectors such as retail shops, convenience stores, hotels, offices and educational institutions.
The one-stop showrooms offer customers and corporates the opportunity to experience the products and solutions first-hand, enhancing the brand’s touch points with its stakeholders. Staying true to its philosophy of contribution to society, Panasonic will continue to contribute to the development and prosperity of the markets it operates in, be it through technologies, products, solutions and corporate citizenship activities.
