Digital Signage Revenue to Grow 10 Percent in 2015, IHS Says

As the total cost for digital signage continues to decrease each year, expanded deployment becomes more feasible for larger audiences in many industry sectors. According to IHS Inc. (NYSE: IHS), the leading global source of critical information and insight, with the availability of larger panels, ultra-narrow bezel video wall displays, higher resolution, lower power consumption and a variety of content management software available in the market, overall revenue for the digital signage market is expected to increase by 10 percent in 2015 and 7 percent in 2016.

Based on the latest information from the IHS Digital Signage Industry Market Tracker, software revenue had its strongest overall growth in 2014, generating $431 million -- an increase of 21 percent over the previous year. Media players and set-top boxes (STBs) had the next largest increase of 19 percent, followed by digital out-of-home media revenue at 11 percent.

“As the 4K ecosystem continues to mature, further revenue growth for media players, set-top boxes and PCs will be driven by the expansion of 4K digital signage solutions,” said Sanju Khatri, director of digital signage and professional displays for IHS Technology. “An increase in the availability of 4K media players, along with decreased costs for entry into the space, will help propel strong growth this year and in 2016.”