One in Three Internet Users in Australia Bank via Mobile
One in Three Internet Users in Australia Bank via Mobile
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  • 승인 2016.02.25 07:39
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Millennial reach surpasses 50%

About one in three internet users in Australia conduct mobile banking activities, according to 2015 research.

In July 2015, RFi Group found that 32% of internet users in the country used mobile banking at least once per week, alongside other banking channels. That aligned closely with the 33.6% of bank account holders in the country found to use mobile banking in separate August 2015 research.

▲ Internet Users in Australia Who Use Mobile Banking, by Generation, July 2015 (% of respondents in each group)

RFi broke out its results by age, and predictably, the youngest respondents were most likely to use mobile banking. Mobile banking was even a majority activity among internet users ages 18 to 34; Gen X internet users also had above-average mobile banking penetration.

Usage fell steeply among older internet users, however. Just 14% of baby boomers and 10% of those ages 71 and older conducted mobile banking activities on a weekly basis.

▲ Smartphone Banking Usage Among Smartphone Internet Users in Select Countries, 2014 & 2015 (% of respondents)

Among the population of smartphone internet users, mobile banking penetration is higher. In September?October 2015, the UK’s Office of Communications (Ofcom) found that 50% of that group conducted banking activities on their smartphone.

Bank customers in Australia also use mobile to research and purchase financial services. According to Bain & Co. and Research Now, 21% of respondents researched bank products via mobile in September 2015. Eight percent used mobile to purchase banking products.

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