The Southeast Asian market for video surveillance equipment is forecast to grow at an average annual rate of 7.7 percent from 2015 to 2020. This is higher than the rate forecast for markets in East Asia, India, or Oceania. China is the only large regional market in Asia that is forecast to grow faster. These are according to latest findings from IHS Markit’s Video Surveillance Intelligence Service.
Thailand, Indonesia and Malaysia are estimated to have been the three biggest video surveillance markets in Southeast Asia in 2015. However, the Indonesian and Vietnamese markets are forecast to fastest, driven by investment in large infrastructure and manufacturing. Meanwhile, in some other Southeast Asian countries, government and private sector security spending is being postponed or cancelled, due to the knock-on effects of low oil prices.
The market shares of Chinese vendors and local vendors are estimated to have increased in the Southeast Asian market in 2015. Nevertheless, the supply base remains more fragmented than many other regional markets, with the largest fifteen vendors accounting for less than half of market revenues.
Japanese and Western brands are keeping high share of the Southeast Asian market. One major reason is that with the flux of foreign direct investment (FDI) from Japan, United States and European Union into ASEAN countries, many construction projects are awarded to overseas engineering, procurement, and construction (OEPC). OEPC organizations often use the same video surveillance equipment vendors that they use in regions outside Southeast Asia.
To service projects in South East Asia, many vendors have opened regional headquarters in Singapore and local sales offices in each country. With comparatively low growth in many other international markets, these vendors will look to make the most of opportunities in South East Asia over the decade ahead.