All of those personal hours spent on social media may be paying off for business-to-business (B2B) salespeople. According to March 2015 polling by KiteDesk, 74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were “highly effective” social media users or “better

Mobile marketers still struggle to track customer behavior across devicesMobile ad spending in the US will jump 50.0% this year to reach $28.72 billion, or 49.0% of digital ad spending, eMarketer estimates. And with more dollars comes more demand for measurement?and a better ability to act on insigh

Mobile commerce is growing rapidly in South Korea, according to Q1 2015 data from Statistics Korea (KOSTAT). Business-to-consumer (B2C) ecommerce sales were up 79.2% over Q1 2014 on mobile devices?more than four times the growth rate of total B2C ecommerce sales over the same period.KOSTAT also repo

Research indicates that consumer packaged goods (CPG) brands lead other industries when it comes to digital video ad impressions and views.According to Videology research, the CPG industry accounted for the largest share of digital video ad impressions served on the platform in the US during Q1 2015

Userful Corporation, an industry leader in centralized display software, has partnered with BTX Technologies Inc. to provide a flexible and high-powered video wall design, creation and deployment solution. BTX Technologies is an award-winning distributor and manufacturer of integration essentials, s

The wearable device category has all the ingredients needed to ignite a technology revolution, except one: widespread consumer interest. Awareness of wearable devices is up, industry forecasts for growth are high, but consumers’ interest in buying anything besides a fitness tracker is still low, acc

More than two-thirds of internet users in South Korea were participating in social commerce in 2014, according to research from DMC Report. That was up from 58.9% in 2013, while respondents’ likelihood of shopping digitally at all had actually dipped by 2.3 percentage points, to 87.3%.Primary Device

The Society of Publishers in Asia (SOPA), an organisation dedicated to best practices in professional publishing, presented 97 awards for outstanding journalism at its annual SOPA Awards for Editorial Excellence gala dinner at Hong Kong Convention and Exhibition Centre tonight.Over 270 senior media

Mobile buyers in China are night owls, according to polling by Analysys International Enfodesk. When asked in March 2015 about their preferred time to shop on their mobile devices, nearly half of teen and adult mobile buyers in the country said it was after 9pm.No other daypart cracked 20% in terms

Even though photovoltaic (PV) inverter shipments to China increased in 2014, significant price declines have caused revenue to drop. Despite PV inverter shipments to the Chinese market increasing nearly 18 percent last year to reach 13.3 gigawatts (GW) of alternate current (AC), revenues dropped 6 p

nternet use is almost synonymous with social media use in Indonesia, according to February 2015 polling by Asosiasi Penyelenggara Jasa Internet Indonesia (APJII). Using social networks was the most common digital activity conducted in the country, and beat out browsing and searching for information

As the total cost for digital signage continues to decrease each year, expanded deployment becomes more feasible for larger audiences in many industry sectors. According to IHS Inc. (NYSE: IHS), the leading global source of critical information and insight, with the availability of larger panels, ul

4K TV shipments grow nearly 400 percent as LCD TV demand softens and growth slows to its lowest level in six quarters4K LCD TV shipments grew nearly 400 percent year-over-year to reach 4.7 million units worldwide in the first quarter (Q1) of 2015. Volume barely dropped from the seasonally strong fou

Marketers further ahead in data collection, integration than tech usage, educationGathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. An April 2015 study by the Direct Marketing Association

Key points:Apple is competing head on with Google with the iO9's proactive intelligence and improved search throughout the iPhone and iPad user interface.Strikingly, Apple Music will be available on Android devices in the autumn. This will be the first Apple-branded app or service to reach Andro

Social media usage in Australia may not be growing as fast as it once was, but that doesn’t mean more people aren’t spending more time with social networks. eMarketer estimates that 11.6 million people in the country will visit social networking sites at least monthly this year. That’s up just 2.7%

Spending will reach $2.62 billion this year, but mobile video ads still need to win over marketersMobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video - let alone TV- according to a new eMarketer repor

Smartphones account for about 60% of mobile ad dollars in the countryBased on eMarketer’s latest forecast of ad spending in countries around the world, advertisers in Australia will spend $1.36 billion this year on mobile internet ads, including search and display formats. That’s up 60.0% over 2014

Smartwatch display unit shipments are expected to grow 250 percent year-over-year, reaching a record 34 million units in 2015, led by demand for the new Apple Watch, according to IHS Inc. (NYSE: IHS), the leading global source of critical information and insight. The display market is still assessin